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Gran Cruz
Brand

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Gran Cruz
About the project


The Concept

Gran Cruz is a premium chocolate Brand dedicated to the pursue of perfection, through artistry and dedication. From the devoted growth and meticulous selection of Mexico´s best cacao, Gran Cruz’ final product is a symbol of Mesoamerica´s powerful tradition and richness. The chocolate itself, seen as a “food of the gods” in Aztec culture and the result of great work and effort, is portrayed as a valued award. With this in mind we opted to create a visual language that alludes to Latin America´s colonial era´s craftsmanship and military recognitions in the form of a “Cruz” or medal, hence the name Gran Cruz. The detailed patterns and holograms in both branding and packaging aim to communicate the product´s authenticity and level of attention to detail, effort and demanding selection process. The mixture of serif, sans serif and handwritten texts highlight the brands human aspect and artistry. A modern and vibrant color palette is contrasted against sober and monochromatic tags as a reference to Mesoamerica´s colorful culture juxtaposed with colonial era´s industrial European influence.


New York

551 Madison Ave New York, NY 10022


info@byshift.co
+1 347 254 5619

Monterrey

Río San Lorenzo 292 Col. Del Valle 66220
S.P.G.G. Nuevo León, México.

info@byshift.co
+52 81 1358 7760

 

SHIFT