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Opticretos
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Opticretos
About the project


The Concept

Based in Monterrey - Mexico, Opticretos is a company specialized in architectural precast concrete fabrications. From producing concrete tiles, floors and facades to urban furniture and planters, Opticretos´ practice centers on developing structures using innovative technologies, material experimentation and design methodologies. Our re-brand for the firm focuses on communicating Opticretos´ innovative nature and forward thinking philosophy through a new branding system that involves triangular elements meant to represent prefabricated building blocks and a simple yet bold visual identity. The use of grey tones and material finishes in printed media further reinforce the company’s commitment to material experimentation and diversity.


New York

551 Madison Ave New York, NY 10022


info@byshift.co
+1 347 254 5619

Monterrey

Río San Lorenzo 292 Col. Del Valle 66220
S.P.G.G. Nuevo León, México.

info@byshift.co
+52 81 1358 7760

 

SHIFT