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Mountain Bites
Brand

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Mountain Bites
About the project


The Concept

Mountain Bites is an energy and healthy snack bar for athletes and adventurers. Based in Monterrey, Mexico, the brand is heavily focused on an active lifestyle with a great passion for adventure and nature. Our branding solution combines an earth inspired color palette with a series of illustrations that highlight athletes and activities such as hiking, climbing, mountain biking and downhill. The unique style and stroke of the images seeks to provide an approachable, friendly and fun take on these activities, to create a dynamic yet relaxed feel. A clean and “rocky” typographic logo is combined with a dynamic icon to create a bold duo that further highlights the brand’s commitment to movement and energy through natural and healthy ingredients.


Mountain Bites
About the project


The Concept

Mountain Bites is an energy and healthy snack bar for athletes and adventurers. Based in Monterrey, Mexico, the brand is heavily focused on an active lifestyle with a great passion for adventure and nature. Our branding solution combines an earth inspired color palette with a series of illustrations that highlight athletes and activities such as hiking, climbing, mountain biking and downhill. The unique style and stroke of the images seeks to provide an approachable, friendly and fun take on these activities, to create a dynamic yet relaxed feel. A clean and “rocky” typographic logo is combined with a dynamic icon to create a bold duo that further highlights the brand’s commitment to movement and energy through natural and healthy ingredients.


Restology
Interior

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Restology
About the project


The Concept

Restology is a super premium rest systems store located in SPGG, Mexico. Focusing on delivering true rest for its costumers through top of the line products, Restology provides a one of a kind experience. With the use of an analysis booth specifically designed within the store’s space, costumers can be scanned by Restology’s system to determine the best mattress type and configuration for optimal body posture and improved rest. We designed the brand’s interior space with costumer experience in mind, providing a clear and flexible journey for users who wish to use the analysis booth and those who wish to browse and test the store’s high-end mattress collections. The stores concept and interior design seeks to convey a feeling of true rest, inspired by mediterranean locations, architecture and luxury, the use of warm tones and textures provide visitors a welcoming, relaxing and soothing setting. Water ripples and wave reflections are projected onto ceiling screens to further enhance the relaxing ambiance, mimicking the subtle and calming reflections of an illuminated pond, pool or lake.


Restology
About the project


The Concept

Restology is a super premium rest systems store located in SPGG, Mexico. Focusing on delivering true rest for its costumers through top of the line products, Restology provides a one of a kind experience. With the use of an analysis booth specifically designed within the store’s space, costumers can be scanned by Restology’s system to determine the best mattress type and configuration for optimal body posture and improved rest. We designed the brand’s interior space with costumer experience in mind, providing a clear and flexible journey for users who wish to use the analysis booth and those who wish to browse and test the store’s high-end mattress collections. The stores concept and interior design seeks to convey a feeling of true rest, inspired by mediterranean locations, architecture and luxury, the use of warm tones and textures provide visitors a welcoming, relaxing and soothing setting. Water ripples and wave reflections are projected onto ceiling screens to further enhance the relaxing ambiance, mimicking the subtle and calming reflections of an illuminated pond, pool or lake.


Alt. Function
Brand + Product + Furniture

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Alt. Function
About the project


The Concept

The covid pandemic created a number of changes in the way we live, from social (physical) distancing to making masks an essential accessory. One key change, however was the way the pandemic “forced” us to go back to our homes leaving our office spaces behind and triggering a series of changes in the way we work, rest, buy, interact and live. These changes have provided an opportunity to reflect and re-evaluate our homes, spaces we live in and objects we use under a still evolving panorama. Alternative Function is a shop and platform to explore the continuously changing landscape of home living, through objects and furniture pieces that better adapt and respond to our more dynamic and flexible way of life while also allowing to constantly question and re-evaluate our home space and activities. We developed a branding system and packaging solution that seeks to show ALT.FN's functional side through simplicity and practicality while keeping a clean and modern feel to reflect its relevant and timeless pursue. A series of icons and complementing stickers seek to provide a friendly expression with a bold and warm personality, but also allude to ALT.FN's curatorial approach in its product offering. For ALT.FN’s first collection, we designed a series of products that explore the brand’s practical and responsive approach to the still evolving landscape. Through a deep dive into the “new normal” we identified different shifts in home living, including new and sudden home office requirements, as well as the need to separate work and leisure, productivity and rest, without the ability to change spaces. Balance, health and productivity have all become paramount under the same roof. Our first collection is thus comprised of an easy assembly desk/table that can be used for work and dining, a fire pit and incense holder to provide the necessary changes in mood, and a series of table top accessories to counter the home office desk chaos.


Alt. Function
About the project


The Concept

The covid pandemic created a number of changes in the way we live, from social (physical) distancing to making masks an essential accessory. One key change, however was the way the pandemic “forced” us to go back to our homes leaving our office spaces behind and triggering a series of changes in the way we work, rest, buy, interact and live. These changes have provided an opportunity to reflect and re-evaluate our homes, spaces we live in and objects we use under a still evolving panorama. Alternative Function is a shop and platform to explore the continuously changing landscape of home living, through objects and furniture pieces that better adapt and respond to our more dynamic and flexible way of life while also allowing to constantly question and re-evaluate our home space and activities. We developed a branding system and packaging solution that seeks to show ALT.FN's functional side through simplicity and practicality while keeping a clean and modern feel to reflect its relevant and timeless pursue. A series of icons and complementing stickers seek to provide a friendly expression with a bold and warm personality, but also allude to ALT.FN's curatorial approach in its product offering. For ALT.FN’s first collection, we designed a series of products that explore the brand’s practical and responsive approach to the still evolving landscape. Through a deep dive into the “new normal” we identified different shifts in home living, including new and sudden home office requirements, as well as the need to separate work and leisure, productivity and rest, without the ability to change spaces. Balance, health and productivity have all become paramount under the same roof. Our first collection is thus comprised of an easy assembly desk/table that can be used for work and dining, a fire pit and incense holder to provide the necessary changes in mood, and a series of table top accessories to counter the home office desk chaos.


Pico Norte
Brand + Interior

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Pico Norte
About the project


The Concept

Pico Norte - is Monterrey’s new climbing gym, home to the city’s fast increasing community of climbers. Focusing on both older and younger generations, Pico Norte appeals to anyone interested in the sport and having a healthy lifestyle. With newcomers in mind, the gym’s brand language presents the sport in a friendly, kind and upbeat light, reflecting the warm and welcoming attitude of its community. Much more than a gym, Pico Norte was designed with creating a place climbers and athletes could call their second home. From a gym area and teaching space to a cafe, lounge and terrace, Pico Norte’s interior design stems from an in-depth look at the user’s lifestyle and needs. Branding and interior design elements mix club, educational and school related motifs like crests and infographics with a bright and diverse color palette. Lattice, rope and other warm materials contrast with gym equipment and bold spaces for a unique look that alludes to its sense of community and location.


Pico Norte
About the project


The Concept

Pico Norte - is Monterrey’s new climbing gym, home to the city’s fast increasing community of climbers. Focusing on both older and younger generations, Pico Norte appeals to anyone interested in the sport and having a healthy lifestyle. With newcomers in mind, the gym’s brand language presents the sport in a friendly, kind and upbeat light, reflecting the warm and welcoming attitude of its community. Much more than a gym, Pico Norte was designed with creating a place climbers and athletes could call their second home. From a gym area and teaching space to a cafe, lounge and terrace, Pico Norte’s interior design stems from an in-depth look at the user’s lifestyle and needs. Branding and interior design elements mix club, educational and school related motifs like crests and infographics with a bright and diverse color palette. Lattice, rope and other warm materials contrast with gym equipment and bold spaces for a unique look that alludes to its sense of community and location.


Desko
Product + Furniture

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Desko
About the project


The Concept

Desko is a smart and modular workspace solution for the modern and constantly evolving office. Devised with a holistic approach considering office furniture commercialization, manufacturing, functionality, user needs, transportation and storage, Desko offers a highly flexible system at a low cost. We created a low SKU based design, meaning few parts require minimum storage and inventory, providing rapid delivery without sacrificing flexibility but instead allowing an increasing number of possible “desking” solutions. A large number of workspace configurations can be created to accommodate and respond to small, medium and large office spaces while also providing a dynamic and evolving system that can adapt and grow with changing environments. An easy assembly design lets the Desko system be easily assembled and reconfigured as required without the need for tools and without compromising durability. The Desko “desking” system is based on the availability of 12 SKUs that enable the creation of 500+ workspace solutions that range from simple desks, to telemarketing solutions, “L” and “H” shapes to conference tables and virtually any shape.


Desko
About the project


The Concept

Desko is a smart and modular workspace solution for the modern and constantly evolving office. Devised with a holistic approach considering office furniture commercialization, manufacturing, functionality, user needs, transportation and storage, Desko offers a highly flexible system at a low cost. We created a low SKU based design, meaning few parts require minimum storage and inventory, providing rapid delivery without sacrificing flexibility but instead allowing an increasing number of possible “desking” solutions. A large number of workspace configurations can be created to accommodate and respond to small, medium and large office spaces while also providing a dynamic and evolving system that can adapt and grow with changing environments. An easy assembly design lets the Desko system be easily assembled and reconfigured as required without the need for tools and without compromising durability. The Desko “desking” system is based on the availability of 12 SKUs that enable the creation of 500+ workspace solutions that range from simple desks, to telemarketing solutions, “L” and “H” shapes to conference tables and virtually any shape.


Xile Chile
Brand

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Xile Chile
About the project


The Concept

Xile Chile is a spicy sweets and treats brand from Monterrey, Mexico focused on creating happy and flavorful moments. Our brand solution centers on a bold, fresh and youthful identity with a particular emphasis on Xile Chile's fun, emotional and upbeat personality. We developed a distinctive pattern to highlight the dynamic and fun aspect of the brand, while an intense use of color is juxtaposed with black and white graphic elements to portray the rich and unexpected variety of flavors. We also developed a series of packaging solutions that seek to expand on consumer experience through simple and functional containers.


Xile Chile
About the project


The Concept

Xile Chile is a spicy sweets and treats brand from Monterrey, Mexico focused on creating happy and flavorful moments. Our brand solution centers on a bold, fresh and youthful identity with a particular emphasis on Xile Chile's fun, emotional and upbeat personality. We developed a distinctive pattern to highlight the dynamic and fun aspect of the brand, while an intense use of color is juxtaposed with black and white graphic elements to portray the rich and unexpected variety of flavors. We also developed a series of packaging solutions that seek to expand on consumer experience through simple and functional containers.


 

Contact Us

Shift Studio

New York


California


Monterrey

New York

551 Madison Ave New York, NY 10022


info@byshift.co
+1 (347) 254 5619

California

2036 Nevada City Hwy #318
Grass Valley, CA 95945

info@byshift.co
+1 (608) 333 7778

Monterrey

Río San Lorenzo 292 Col. Del Valle 66220
S.P.G.G. Nuevo León, México.

info@byshift.co
+52 81 1358 7760

 

SHIFT