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Bodega VMD
Brand

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Bodega VMD
About the project


The Concept

Bodega VMD is a winery and label from Valle de Guadalupe in Baja California, Mexico. With a unique location the winery focuses on the development of a fresh and natural wine through an equally unique process using clay casks for storage and aging rather than wooden barrels. The result is a refreshing selection that seeks to represent the spirit of freedom, adventure and exploration that has been put behind its development. With a bold and youthful attitude Bodega VMD’s identity celebrates its innovative yet familiar approach blending sophisticated elements with an honest witt and freedom. Each wine has its own story, reflected through its label in its own way. Using a clean and flexible system that seeks to embrace different illustration styles, each wine tells its story with a unique image inspired by its personality. Bodega VMD’s first edition tells the story of dragons as an ode to the Mondragon family, creators of the winery. Each dragon is shaped after its style or wine blend, with characteristics that allude to the bottle's contents. The dragon Hraun represents a blend of Cabernet Suavignon and Merlot, a colourful spiced experience reminiscent of Mexican culture. Drekis, on the other hand is a peachy suavignon blanc with a refreshing taste and Poka a dark and robust nebbiolo of european influence. The result is unpredictable, dynamic and bold full of expression that is combined with a mostly monochromatic visual system alluding to the industries sophistication, heritage and craftsmanship.


Bodega VMD
About the project


The Concept

Bodega VMD is a winery and label from Valle de Guadalupe in Baja California, Mexico. With a unique location the winery focuses on the development of a fresh and natural wine through an equally unique process using clay casks for storage and aging rather than wooden barrels. The result is a refreshing selection that seeks to represent the spirit of freedom, adventure and exploration that has been put behind its development. With a bold and youthful attitude Bodega VMD’s identity celebrates its innovative yet familiar approach blending sophisticated elements with an honest witt and freedom. Each wine has its own story, reflected through its label in its own way. Using a clean and flexible system that seeks to embrace different illustration styles, each wine tells its story with a unique image inspired by its personality. Bodega VMD’s first edition tells the story of dragons as an ode to the Mondragon family, creators of the winery. Each dragon is shaped after its style or wine blend, with characteristics that allude to the bottle's contents. The dragon Hraun represents a blend of Cabernet Suavignon and Merlot, a colourful spiced experience reminiscent of Mexican culture. Drekis, on the other hand is a peachy suavignon blanc with a refreshing taste and Poka a dark and robust nebbiolo of european influence. The result is unpredictable, dynamic and bold full of expression that is combined with a mostly monochromatic visual system alluding to the industries sophistication, heritage and craftsmanship.


Desko
Product

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Desko
About the project


The Concept

Desko is a smart and modular workspace solution for the modern and constantly evolving office. Devised with a holistic approach considering office furniture commercialization, manufacturing, functionality, user needs, transportation and storage, Desko offers a highly flexible system at a low cost. We created a low SKU based design, meaning few parts require minimum storage and inventory, providing rapid delivery without sacrificing flexibility but instead allowing an increasing number of possible “desking” solutions. A large number of workspace configurations can be created to accommodate and respond to small, medium and large office spaces while also providing a dynamic and evolving system that can adapt and grow with changing environments. An easy assembly design lets the Desko system be easily assembled and reconfigured as required without the need for tools and without compromising durability. The Desko “desking” system is based on the availability of 12 SKUs that enable the creation of 500+ workspace solutions that range from simple desks, to telemarketing solutions, “L” and “H” shapes to conference tables and virtually any shape.


Desko
About the project


The Concept

Desko is a smart and modular workspace solution for the modern and constantly evolving office. Devised with a holistic approach considering office furniture commercialization, manufacturing, functionality, user needs, transportation and storage, Desko offers a highly flexible system at a low cost. We created a low SKU based design, meaning few parts require minimum storage and inventory, providing rapid delivery without sacrificing flexibility but instead allowing an increasing number of possible “desking” solutions. A large number of workspace configurations can be created to accommodate and respond to small, medium and large office spaces while also providing a dynamic and evolving system that can adapt and grow with changing environments. An easy assembly design lets the Desko system be easily assembled and reconfigured as required without the need for tools and without compromising durability. The Desko “desking” system is based on the availability of 12 SKUs that enable the creation of 500+ workspace solutions that range from simple desks, to telemarketing solutions, “L” and “H” shapes to conference tables and virtually any shape.


Xile Chile
Brand

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Xile Chile
About the project


The Concept

Xile Chile is a spicy sweets and treats brand from Monterrey, Mexico focused on creating happy and flavorful moments. Our brand solution centers on a bold, fresh and youthful identity with a particular emphasis on Xile Chile's fun, emotional and upbeat personality. We developed a distinctive pattern to highlight the dynamic and fun aspect of the brand, while an intense use of color is juxtaposed with black and white graphic elements to portray the rich and unexpected variety of flavors. We also developed a series of packaging solutions that seek to expand on consumer experience through simple and functional containers.


Xile Chile
About the project


The Concept

Xile Chile is a spicy sweets and treats brand from Monterrey, Mexico focused on creating happy and flavorful moments. Our brand solution centers on a bold, fresh and youthful identity with a particular emphasis on Xile Chile's fun, emotional and upbeat personality. We developed a distinctive pattern to highlight the dynamic and fun aspect of the brand, while an intense use of color is juxtaposed with black and white graphic elements to portray the rich and unexpected variety of flavors. We also developed a series of packaging solutions that seek to expand on consumer experience through simple and functional containers.


Mesh
Product

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Mesh
About the project


The Concept

For a long time we have contemplated creating our own store and platform to make many of our products available, to experiment and showcase our vision on simple yet exciting objects and graphics. COVID19 has given us the opportunity to finally take this step and launch our online shop www.made-byshift.com MESH - is our first product to be designed for our store, a concrete set designed to respond to simple organizational needs in our constantly evolving homes. From desks, tables and counters to dressing tables and entryways the Mesh set can help us organize and better use our space as we require our homes to be more versatile than ever. Designed and produced in collaboration with Opticretos the Mesh set consists of a grid base, tumbler, and different size trays and plates to tackle different object and utensil categories and sizes.


Mesh
About the project


The Concept

For a long time we have contemplated creating our own store and platform to make many of our products available, to experiment and showcase our vision on simple yet exciting objects and graphics. COVID19 has given us the opportunity to finally take this step and launch our online shop www.made-byshift.com MESH - is our first product to be designed for our store, a concrete set designed to respond to simple organizational needs in our constantly evolving homes. From desks, tables and counters to dressing tables and entryways the Mesh set can help us organize and better use our space as we require our homes to be more versatile than ever. Designed and produced in collaboration with Opticretos the Mesh set consists of a grid base, tumbler, and different size trays and plates to tackle different object and utensil categories and sizes.


Batbox
Brand + Interior

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Batbox
About the project


The Concept

BATBOX is a baseball simulator experience in Monterrey, Mexico and first of its kind, that integrates sports bar, restaurant and simulator services to provide a fun and thrilling experience. Designed to appeal to sports and entertainment enthusiasts, Batbox’s concept stems from the sport itself where everything from its branding to its food offering and furniture is inspired by baseball teams, stadiums and lifestyle. Our interior solution takes heavily from traditional and historic baseball stadiums, mixing brick, concrete and wood. These elements are contrasted against more modern looking metallic mesh, neon signs and the simulators themselves to provide an overall modern feel. The interior layout provides a unified and organic experience by mixing Batbox’s unique services into different sectors: SportsBar/Restaurant; and Bar and Simulators. Simulator and Bar furniture was designed with specific interactions in mind, as users become players, spectators and challengers while enjoying their favorite food and drinks. With a nod to stadium “Dugout” zones Batbox’s furniture solution responds to this dynamic context inviting users to feel like baseball players. Our graphic solution is a tribute to Baseball league graphics mixing red, blue and white as well as well as iconic lettering and graphic elements.


Batbox
About the project


The Concept

BATBOX is a baseball simulator experience in Monterrey, Mexico and first of its kind, that integrates sports bar, restaurant and simulator services to provide a fun and thrilling experience. Designed to appeal to sports and entertainment enthusiasts, Batbox’s concept stems from the sport itself where everything from its branding to its food offering and furniture is inspired by baseball teams, stadiums and lifestyle. Our interior solution takes heavily from traditional and historic baseball stadiums, mixing brick, concrete and wood. These elements are contrasted against more modern looking metallic mesh, neon signs and the simulators themselves to provide an overall modern feel. The interior layout provides a unified and organic experience by mixing Batbox’s unique services into different sectors: SportsBar/Restaurant; and Bar and Simulators. Simulator and Bar furniture was designed with specific interactions in mind, as users become players, spectators and challengers while enjoying their favorite food and drinks. With a nod to stadium “Dugout” zones Batbox’s furniture solution responds to this dynamic context inviting users to feel like baseball players. Our graphic solution is a tribute to Baseball league graphics mixing red, blue and white as well as well as iconic lettering and graphic elements.


SHIFT F-1
Product

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SHIFT F-1
About the project


The Concept

SHIFT F1 SNEAKERS: As intense sneaker lovers and designers, we decided to create our own sneaker design. The Shift F1’s broaden our design language, while setting an exercise to experiment and explore the future of footwear design. A modular structure composed of 4 different elements allow users to create a personalized design with a futuristic layered look. The Shift F1’s where designed with a custom buckle system showcasing the Shift sport logo over an industrial buckle frame for an extra secured fit and support. A transparent sole piece enables users to accesorize by adding color accents through plastic and metallic add-ons.


SHIFT F-1
About the project


The Concept

SHIFT F1 SNEAKERS: As intense sneaker lovers and designers, we decided to create our own sneaker design. The Shift F1’s broaden our design language, while setting an exercise to experiment and explore the future of footwear design. A modular structure composed of 4 different elements allow users to create a personalized design with a futuristic layered look. The Shift F1’s where designed with a custom buckle system showcasing the Shift sport logo over an industrial buckle frame for an extra secured fit and support. A transparent sole piece enables users to accesorize by adding color accents through plastic and metallic add-ons.


 

Contact Us

Shift Studio

New York


Monterrey

New York

551 Madison Ave New York, NY 10022


info@byshift.co
+1 347 254 5619

Monterrey

Río San Lorenzo 292 Col. Del Valle 66220
S.P.G.G. Nuevo León, México.

info@byshift.co
+52 81 1358 7760

 

SHIFT