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Scales
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Scales
About the project


The Concept

SCALES - We created a series of signature tiles, for Opticreto’s concrete tile division Murum. Conceived as a collection that mixes our findings and advances in concrete experimentation with our own visual language, this series of three distinct tiles generate a singular pattern for interior and exterior applications: Stealth, Dunes and Pulse. Inspired primarily by 2D geomtric patterns Scales’ development challenge centered in generating visually striking yet aesthetically pleasing surfaces in three dimensions. We aimed to create interesting and pronounced sculptural volumes that would project a more textured look, resulting in deeper contrasts when reacting to lighting in different environments.


New York

551 Madison Ave New York, NY 10022


info@byshift.co
+1 (347) 254 5619

California

2036 Nevada City Hwy #318
Grass Valley, CA 95945

info@byshift.co
+1 (608) 333 7778

Monterrey

Río San Lorenzo 292 Col. Del Valle 66220
S.P.G.G. Nuevo León, México.

info@byshift.co
+52 81 1358 7760

 

SHIFT