About the project
Type of project
Sept. 13, 2018
Your pet, Our family - An all in one center for pets, Dog City fuses a hotel, vet clinic, grooming center and store into a single go-to place for pet care.
Creating a family-like experience for pets, Dog City focuses on providing a warm, caring and personalized environment for each (pet) customer, looking to attend and service each pet’s individual needs. Our branding solution seeks to communicate Dog City’s caring and familiar sense through a warm, playful and soft pallette. An icon system was developed to differentiate each of Dog City’s service branches (grooming, hotel and clinic), while the development of stationary elements and personalized documents help reinforce the brands custom approach