Brand + Interior


About the project

The Concept

BATBOX is a baseball simulator experience in Monterrey, Mexico and first of its kind, that integrates sports bar, restaurant and simulator services to provide a fun and thrilling experience. Designed to appeal to sports and entertainment enthusiasts, Batbox’s concept stems from the sport itself where everything from its branding to its food offering and furniture is inspired by baseball teams, stadiums and lifestyle. Our interior solution takes heavily from traditional and historic baseball stadiums, mixing brick, concrete and wood. These elements are contrasted against more modern looking metallic mesh, neon signs and the simulators themselves to provide an overall modern feel. The interior layout provides a unified and organic experience by mixing Batbox’s unique services into different sectors: SportsBar/Restaurant; and Bar and Simulators. Simulator and Bar furniture was designed with specific interactions in mind, as users become players, spectators and challengers while enjoying their favorite food and drinks. With a nod to stadium “Dugout” zones Batbox’s furniture solution responds to this dynamic context inviting users to feel like baseball players. Our graphic solution is a tribute to Baseball league graphics mixing red, blue and white as well as well as iconic lettering and graphic elements.

New York

551 Madison Ave New York, NY 10022

+1 347 254 5619


Río San Lorenzo 292 Col. Del Valle 66220
S.P.G.G. Nuevo León, México.

+52 81 1358 7760