Xile Chile is a spicy sweets and treats brand from Monterrey, Mexico focused on creating happy and flavorful moments. Our brand solution centers on a bold, fresh and youthful identity with a particular emphasis on Xile Chile's fun, emotional and upbeat personality.
We developed a distinctive pattern to highlight the dynamic and fun aspect of the brand, while an intense use of color is juxtaposed with black and white graphic elements to portray the rich and unexpected variety of flavors. We also developed a series of packaging solutions that seek to expand on consumer experience through simple and functional containers.
DATE: JUNE 2020
TYPE OF PROJECT: BRANDING, PACKAGING DESIGN.
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+52 (81) 1358 7760
Torre MR, Río Amazonas 409.
Col. Del Valle 66220 S.P.G.G.
N.L., México
+1 (347) 264 5619
551 Madison Ave New York,
NY 10022
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