ABOUT THE PROJECT

XILE CHILE.

Xile Chile is a spicy sweets and treats brand from Monterrey, Mexico focused on creating happy and flavorful moments. Our brand solution centers on a bold, fresh and youthful identity with a particular emphasis on Xile Chile's fun, emotional and upbeat personality.

We developed a distinctive pattern to highlight the dynamic and fun aspect of the brand, while an intense use of color is juxtaposed with black and white graphic elements to portray the rich and unexpected variety of flavors. We also developed a series of packaging solutions that seek to expand on consumer experience through simple and functional containers.

TYPE OF PROJECT

BRANDING, PACKAGING DESIGN.

DATE

JUNE 2020



DATE: JUNE 2020

TYPE OF PROJECT: BRANDING, PACKAGING DESIGN.


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