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Xile Chile
Brand

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Xile Chile
About the project


The Concept

Xile Chile is a spicy sweets and treats brand from Monterrey, Mexico focused on creating happy and flavorful moments. Our brand solution centers on a bold, fresh and youthful identity with a particular emphasis on Xile Chile's fun, emotional and upbeat personality. We developed a distinctive pattern to highlight the dynamic and fun aspect of the brand, while an intense use of color is juxtaposed with black and white graphic elements to portray the rich and unexpected variety of flavors. We also developed a series of packaging solutions that seek to expand on consumer experience through simple and functional containers.


New York

551 Madison Ave New York, NY 10022


info@byshift.co
+1 347 254 5619

Monterrey

Río San Lorenzo 292 Col. Del Valle 66220
S.P.G.G. Nuevo León, México.

info@byshift.co
+52 81 1358 7760

 

SHIFT