Salsa pa’ todo is a unique and naturally flavored sauce used to complement your favorite snacks. From chips and popcorn to tacos and pizza, or even drinks, salsa pa’ todo (as its name suggests) can be used virtually on everything.
Developed by the Pirsch family as a home made recipe, the unique sauce has acquired a name of its own in the northern city of Monterrey. With a singular blend of natural ingredients and a lemon juice base, Salsa pa’ todo provides character and flavor to any social gathering. Its bold and simple visual personality stems from the nature of the products usual context and flavor. The intense red provides a direct connection to the sauce itself while a contrasting white speaks for the sauce’s simplicity and purity of ingredients. We developed a set of fun and quirky graphic elements, that resemble sauce drops and splatters as well as its main ingredients, as part of the brand’s fun, warm and laidback personality.
The handwritten logo and bottle based character provide a friendly and dynamic attitude to contrast a clean and modern typographic system, as we sought to bridge the brand’s honest, clean and trustworthy side with its friendlier, fun and characteristically social North-Mexican attitude.
DATE: APRIL 2022
TYPE OF PROJECT: BRANDING, PACKAGING DESIGN