La Casa de Liderazgo Humanista is Eugenio Garza Sada’s former home, one of Mexico’s most relevant leaders and icons, whose values, principles and legacy continue to inspire and impact new generations of leaders, entrepreneurs and philanthropists today. Originally built in the 1920’s La Casa has undergone several expansion stages as Eugenio Garza Sada and his family lived there. Today La Casa houses an extensive archive of objects, notes, books and documents that tell the stories, achievements and social undertakings of not only Eugenio as a person and family man but also of other humanist leaders of his generation that helped shape the city of Monterrey introducing community centered entrepreneurial practices that spread across Mexico.
We are honored to be part of this important project collaborating with La Casa’s team to design the permanent exhibitions, layout and experience that has turned La Casa into a museum. Unlike other museums were value lies within their material collection of artifacts, La Casa’s true treasure and value resides within its visitors. The space and overall experience takes audiences as the focal point inviting them to question and reflect on their roles within their communities as agents of change for good.
Blending technology and mid-century inspired design, our exhibition design integrates dynamic, interactive and exciting content seamlessly with the home’s interior architecture. Recreating its unique spaces, where interactive screens and dynamic content pose as framed paintings and desks come to life through projection mapping interventions.
We expanded on La Casa’s visual identity by generating iconography, signage, stationary, museum programs and other touch-points that would unify the experience. Part of our design solution involves the addition of a ticket office, plaza and sculptural wall that pays homage to the values and principles presented within the museum as well as museum donors and supporters.
DATE: APRIL 2023
TYPE OF PROJECT: EXHIBITION DESIGN, FURNITURE DESIGN, INDUSTRIAL DESIGN, GRAPHIC DESIGN, DIGITAL DESIGN, UI/UX