We are a design studio focused on creating innovative solutions through high impact design.
We firmly believe design can change the world, which is why we collaborate with different industry sectors that result in new products, brands and interior design solutions.
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We are a design studio focused on creating innovative solutions through high impact design.
We firmly believe design can change the world, which is why we collaborate with different industry sectors that result in new products, brands and interior design solutions.
Pico Norte - is Monterrey’s new climbing gym, home to the city’s fast increasing community of climbers. Focusing on both older and younger generations, Pico Norte appeals to anyone interested in the sport and having a healthy lifestyle. With newcomers in mind, the gym’s brand language presents the sport in a friendly, kind and upbeat light, reflecting the warm and welcoming attitude of its community.
Much more than a gym, Pico Norte was designed with creating a place climbers and athletes could call their second home. From a gym area and teaching space to a cafe, lounge and terrace, Pico Norte’s interior design stems from an in-depth look at the user’s lifestyle and needs.
Branding and interior design elements mix club, educational and school related motifs like crests and infographics with a bright and diverse color palette. Lattice, rope and other warm materials contrast with gym equipment and bold spaces for a unique look that alludes to its sense of community and location.
DATE: OCTOBER 2021
TYPE OF PROJECT: BRANDING, INTERIOR DESIGN, SIGNAGE SYSTEM
