Tierra Dulce - is a bulk store in Monterrey, Mexico offering a wide variety of high quality and fresh produce such as spices, grains, cereals, superfoods and more at a fair price.

Placing particular value on fair trade, local consumption and the pursue of eco-friendly habits, Tierra Dulce takes inspiration from traditional Mexican bulk markets, bringing back the tradition of encouraging sustainable and local consumption to younger generations.

A bright and colorful palette is mixed with direct, to the point messaging as well as repeated layouts that reference seller chants typical of Mexican markets. We created a unique handmade set of numbers that reflects the brands very human and warm nature. Tierra Dulce’s labeling system is focused on a simple, flexible and recognizable solution that easily adapts to different containers, bags and other re-usable and refill friendly containers.