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ABOUT THE PROJECT

PICO NORTE.

Pico Norte - is Monterrey’s new climbing gym, home to the city’s fast increasing community of climbers. Focusing on both older and younger generations, Pico Norte appeals to anyone interested in the sport and having a healthy lifestyle. With newcomers in mind, the gym’s brand language presents the sport in a friendly, kind and upbeat light, reflecting the warm and welcoming attitude of its community.

Much more than a gym, Pico Norte was designed with creating a place climbers and athletes could call their second home. From a gym area and teaching space to a cafe, lounge and terrace, Pico Norte’s interior design stems from an in-depth look at the user’s lifestyle and needs.

Branding and interior design elements mix club, educational and school related motifs like crests and infographics with a bright and diverse color palette. Lattice, rope and other warm materials contrast with gym equipment and bold spaces for a unique look that alludes to its sense of community and location.

TYPE OF PROJECT

BRANDING, INTERIOR DESIGN, SIGNAGE SYSTEM.

DATE

OCTOBER 2021



DATE: OCTOBER 2021

TYPE OF PROJECT: BRANDING, INTERIOR DESIGN, SIGNAGE SYSTEM.


BRANDING AND INTERIOR DESIGN ELEMENTS MIX CLUB, EDUCATIONAL
AND SCHOOL RELATED MOTIFS LIKE CRESTS AND INFOGRAPHICS WITH
A BRIGHT AND DIVERSE COLOR PALETTE.

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  • Address

    MTY

    Telephone.

    +52 (81) 1358 7760

    Address.

    Torre MR, Río Amazonas 409.
    Col. Del Valle 66220 S.P.G.G.
    N.L., México

    NYC

    Telephone.

    +1 (347) 264 5619

    Address.

    551 Madison Ave New York,
    NY 10022


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