Pico Norte - is Monterrey’s new climbing gym, home to the city’s fast increasing community of climbers. Focusing on both older and younger generations, Pico Norte appeals to anyone interested in the sport and having a healthy lifestyle. With newcomers in mind, the gym’s brand language presents the sport in a friendly, kind and upbeat light, reflecting the warm and welcoming attitude of its community.
Much more than a gym, Pico Norte was designed with creating a place climbers and athletes could call their second home. From a gym area and teaching space to a cafe, lounge and terrace, Pico Norte’s interior design stems from an in-depth look at the user’s lifestyle and needs.
Branding and interior design elements mix club, educational and school related motifs like crests and infographics with a bright and diverse color palette. Lattice, rope and other warm materials contrast with gym equipment and bold spaces for a unique look that alludes to its sense of community and location.
DATE: OCTOBER 2021
TYPE OF PROJECT: BRANDING, INTERIOR DESIGN, SIGNAGE SYSTEM