North is a Monterrey based wellness brand created to inspire people to find and follow their true north, their source of direction, strength, and purpose. Born from its founder’s personal pursuit of wellbeing, the brand promotes longevity through premium supplements. Its visual identity and packaging merge trust, practicality and vitality, blending Arctic-inspired elements with warm human tones. Honest, bold, and uplifting, North seeks to convey improvement and determination while remaining approachable, inclusive, and environmentally conscious.

North’s bold, clean aesthetic draws from North Pole elements, while the North Star itself serves as an icon providing a direct visual reference. A palette inspired by Arctic sunrises contrasts neutral tones with radiant gradients, evoking vitality and calm. Illustrated Arctic animals like the polar bear and Svalbard reindeer symbolize strength and balance, differentiating product lines. Packaging feels durable yet elegant, industrial enough for performance users, warm enough for wellness consumers. Metallic finishes and tactile accents reinforce energy, purpose, and premium simplicity connecting through emotion, quality and practicality.

Every packaging detail enhances clarity, usability, and trust. A bold sans-serif typographic system and structured hierarchy make information intuitive and professional. Metallic gradients distinguish performance-focused formulas, while neutral tones signal wellness products. Refillable jars feature ergonomic lids and embossed logos for easy use and brand recognition. Subscription based refills simplify monthly routines, while sustainable materials and clean layouts ensure function aligns with both lifestyle and responsibility. Supporting applications like instruction cards and thank you notes ensure a clear, friendly user experience.