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Tierra Dulce
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Tierra Dulce
About the project


The Concept

Tierra Dulce - is a bulk store in Monterrey, Mexico offering a wide variety of high quality and fresh produce such as spices, grains, cereals, superfoods and more at a fair price. Placing particular value on fair trade, local consumption and the pursue of eco-friendly habits, Tierra Dulce takes inspiration from traditional Mexican bulk markets, bringing back the tradition of encouraging sustainable and local consumption to younger generations. A bright and colorful palette is mixed with direct, to the point messaging as well as repeated layouts that reference seller chants typical of Mexican markets. We created a unique handmade set of numbers that reflects the brands very human and warm nature. Tierra Dulce’s labeling system is focused on a simple, flexible and recognizable solution that easily adapts to different containers, bags and other re-usable and refill friendly containers.


New York

551 Madison Ave New York, NY 10022


info@byshift.co
+1 (347) 254 5619

California

2036 Nevada City Hwy #318
Grass Valley, CA 95945

info@byshift.co
+1 (608) 333 7778

Monterrey

Río San Lorenzo 292 Col. Del Valle 66220
S.P.G.G. Nuevo León, México.

info@byshift.co
+52 81 1358 7760

 

SHIFT