Amp Association, is a training concept, facilities and community that outlines its founders’ philosophy of achieving one’s goals through commitment, consistency and a no-shortcuts mindset.

Back in 2018 we created a brand that captures the essence of Ahna and Alex’s vision: a raw, urban aesthetic paired with an unapologetic, no-nonsense attitude. This approach reflects their commitment to a straightforward, results-driven training program. We have been working with the Amp team since the brand's conception designing their 2 gym locations in Santa Monica, Califonria, website and a diverse array of brand touchpoints.

The visual system we developed channels Amp’s bold, honest philosophy through a street-style inspired aesthetic, creating a vibrant, dynamic, and flexible brand presence. A custom team crest and repetitive logo patterns emphasize the brand’s passionate, inclusive nature, driven by trust, teamwork, and dedication.
To highlight the gym’s urban LA location and functional approach, we incorporated bold, technical visual accents. Illustrations and hand-drawn elements pay tribute to Amp’s culture and team-centric approach, adding a warm, experimental touch.

The interior design of Amp Association’s gyms extends the brand’s urban and street-style aesthetic. Functional, bold gym spaces contrast with softer, community-focused areas designed for relaxation and interaction. Vibrant lighting and neon elements energize the environment, while warmer areas foster a sense of community and engagement.